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7:12 Financial is an independent firm and committed to offering complete objectivity and unbiased advice. Due to our firm’s desire to honor God and always act in the client’s best interest, we chose 7:12 Financial as our business name. The name is derived from Matthew 7:12, “Do to others what you would have them do to you.”

Prior to changing our firm’s business name to 7:12 Financial in 2019, we used the Lincoln Investment name. 7:12 Financial is proud to clear through Lincoln Investment.  Since 1968, Lincoln Investment has been a majority family owned and operated, independent broker-dealer.

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